Prodigy Disc's winning move: Custom sections for a major conversion lift

In the fast-paced world of eCommerce, staying ahead means continuously finding ways to enhance the customer experience. For Ben Rosenberg, Head of E-commerce & Digital Marketing at Prodigy Disc, this pursuit led to leveraging Instant, a no-code page builder.

With Instant, Ben was able to achieve his goal of crafting custom Shopify sections, without relying on developers or coding expertise. 

Now, he has been able to:  

• Enhance Prodigy Disc’s Shopify theme with customized content

• Create mobile-first content for a better user experience

• Increase Prodigy Disc’s homepage conversion rate

Here’s how he did it: 

The power of effective visualization

With a slider section crafted in Instant, Ben saw a significant lift in Prodigy Disc's homepage conversion rate. 

“With Instant, we crafted a custom slider for our homepage, spotlighting our key collections,” says Ben, “This straightforward enhancement significantly improved our conversion rates, demonstrating the power of effective visualization.”

Eliminating coding dependencies 

Prior to using Instant, creating custom content for their Shopify pages often required technical resources. 

Now, Ben has been able to create what he wants by himself in Instant.

“Instant has streamlined our website management by eliminating the need for coding expertise or external developers,” describes Ben, “This has expedited our ability to implement updates and enhancements, fostering an environment of rapid innovation.”

Going beyond Shopify theme limitations

When asked about his favorite feature, Ben mentions Instant’s sections: “The feature I appreciate the most is the ability to go beyond the limitations of our theme with customizable sections.” 

With Instant’s sections, brands like Prodigy Disc have created unique sections that can be published to any Shopify 2.0 theme. This is a powerful way to stand out from the competition. 

Mobile commerce design, made easy

In addition to creating custom sections, Prodigy Disc has used Instant to create an optimal shopping experience, no matter the device used.

This is something essential for meeting the expectations of modern online shoppers. 

In fact, large-scale mobile UX research found that 63% of mobile users abandoned online stores because of issues with their mobile experience. 

For Prodigy Disc, 70% of their site traffic comes from mobile users, so creating a better mobile experience was a high priority. 

To achieve this goal, Ben created a homepage banner that adapts per device:

“Our biggest achievement with Instant is a hero section that seamlessly adapts between desktop and mobile,” says Ben, “This has not only improved the aesthetic appeal of our site but also the functionality, ensuring an optimal shopping experience for all visitors.”

Advice for other Instant users 

For Ben, there’s one resource that has helped him to level up his Instant skills: “I recommend engaging with the Instant Slack community. It's a fantastic resource for support and exchanging ideas, offering insights that can help refine your strategy and inspire new projects.”

Conclusion

Prodigy Disc's success with Instant is a testament to the power of no-code customization in enhancing eCommerce. Their journey underscores the value of customer-centric design. 

The ability to create custom content with ease is one of the many reasons why they’ve called Instant a game changer for store owners: 

By improving its user experience, Prodigy Disc has significantly boosted its conversion rates. This story serves as inspiration for any Shopify brand looking to stand out. If you’re ready to start elevating your customer experience like Prodigy Disc, explore Instant for free today.