About Us

At Instant Commerce, we envision a world with thriving eCommerce brands that can independently use the world's most powerful eCommerce tech. Our mission is to empower all eCommerce brands to go headless. And by doing so we help merchants sell more, grow faster, and compete.

Pre-Instant Commerce

Prior to running Instant Commerce, founders Coen, Doeke & Sam ran Story of AMS, one of Europe’s leading eCommerce agencies. After years of hearing the same struggles from eCommerce brands related to headless commerce, they set out to democratize headless commerce and allow more brands to experience the benefits of a headless storefront.

The Launch

With a team of 15 talented superstars, we’re hitting the ground running at full speed. We’re super excited to build the tool eCommerce brands can use to win the next decade of eCommerce.