12 Best Examples of Headless Commerce in 2023

Every day more eCommerce brands opt for headless commerce. In the ever-growing eCommerce industry, brands choose to go headless in order to offer a superior online shopping experience.

We’ve compiled a list of the 2023 top eCommerce brands that have adopted a headless architecture.

Boretti

Boretti is synonymous with high-end products, Italian design and the 'passione in cucina', the love of the Italian Culinary Lifestyle. Boretti originally started selling range cookers, the first of which were produced in 1995.

Commerce platform: Shopify Plus headless

Nomadgoods

Nomad started in 2012 from a single idea - an ultra-portable, minimalist charging cable. Over the years they've become a global brand and built out a whole line up of tools for the 21st-century nomad.

Headless commerce platform: Shopify Plus headless

Nike

Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services. 

Commerce platform: Adobe commerce

Veloretti

Veloretti is an online bike brand that develops, produces, and sells its own products. It delivers handmade bikes throughout Europe. 

Commerce platform: Shopify Plus headless

Ace and Tate

Founded in 2013, Ace & Tate is an eyewear brand from Amsterdam, offering thoughtfully-designed frames at transparent prices, from €100 including prescription lenses, and €300 for varifocal.  

Commerce platform: Custom

Recess

Recess is a sparkling water infused with hemp extract and adaptogens for calm and clarity. From functional beverages to digital experiences, Recess makes things that help people feel calm and cool despite the stressful world around them. 

Commerce platform: Shopify Plus headless

Staples

Staples Inc. is an American office retail company. It is primarily involved in the sale of office supplies and related products, via retail channels and business-to-business (B2B)-oriented delivery operations. 

Commerce platform: Shopify Plus headless

Rothys

Rothys transforms eco-friendly materials into wardrobe staples that look just as good as they feel. From classic shoes to carry-everywhere bags, we create essentials for wherever you need to go. 

Commerce platform: Shopify Plus headless

Victoria Beckham Beauty

Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.

Commerce platform: Shopify Plus headless

Plenaire

Derived from the French expression “en plein air”, meaning in the open air, Plenaire is an independent British beauty brand committed to an ethos of transparent and relaxed beauty, equating skincare with self-care. 

Commerce platform: Shopify plus headless

Chilly's

Chilly’s was founded in 2010 by James Butterfield and Tim Bouscarle, with the aim of providing people with the ability to always have cold water on-the-go, without having to buy single-use plastic water bottles. The result was the Chilly’s Bottle. A modern and stylish product designed to combine the convenience of a plastic water bottle, with the high performance technology and eco-friendly benefits of a traditional flask. 

Commerce platform: Shopify Plus headless

Casper

Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"​-sized box. 

Commerce platform: Shopify Plus headless

Final thoughts

While these are by no means the only high-performing eCommerce brands that have adopted an headless architecture. We hope this list does give you a good understanding of what headless commerce webshops can look and function like. If you are interested in learning more about headless commerce and how we can help you on your headless journey, get a demo here.

Read more on headless commerce:

• What are the benefits of headless commerce?

• Why is headless commerce gaining popularity?

• When are you ready for headless commerce?

• Headless commerce explained in 5 minutes