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Announcing our €5.4M Seed Round

Sam Van Hees • 22 September 2022

We’re proud to announce the closing of our 5.4M Seed funding. The round was led by HV Capital and joined by Hearst Ventures and existing investor firstminute capital. 


It’s our mission to enable eCommerce brands to build superior online shopping experiences, fast and easy, with best-in-class technology. And with this new round, bringing our total funding to 7.5M, we are in a position to do just that.

What’s next?

While a lot has been accomplished, since our founding 8 months ago, we’ve honestly just scratched the surface. We will use the new funding to accelerate product innovation, double the team from 30 to 60 members, increase partnerships and integrations, enter new European markets and lay the groundwork for Instant Commerce’s expansion into the U.S. 


The next months will be full of big product releases including the launch of our SDK to enable developers to build custom blocks. In addition we will organise our first in-person conference with the world’s top eCommerce experts, and launch our agency program.

Above all we’re excited to help many more eCommerce brands across the globe reach their full potential and be a small part in their journey.

Our amazing Investors

According to the Salesforce State of Commerce report, 80% of businesses that don’t currently have headless commerce technology plan to implement it in the next two years. With that said, there is more than enough work to do. Luckily, we have amazing investors that allow us to drive the product and grow the brand in a way we believe is the best.

This is what some of our investors had to say about the latest funding round:


Said Alib Haschemi, Investment manager at HV Capital, said: “The growth that Instant Commerce has shown since its founding demonstrates how strong the demand is for a solution that enables brands to build and deliver best-in-class online shopping experiences in a fast and intuitive manner. This is one of the many reasons we strongly believe Instant Commerce is well positioned to become the default headless frontend solution for eCommerce brands across the globe.” 


Jacqueline Cegla, Principal at Hearst Ventures, said: “What excited us about Instant Commerce in particular was the intuitive product based on its no-code offering as it enables a broad range of retailers to go headless that weren’t able to do so before due to engineering constraints. While early this is supported by the strong demand the business sees in the market.”


Sam Endacott, Partner at firstminute capital, said: “We are thrilled to be doubling down on Instant Commerce just 8 months after leading the pre-Seed. Since then, they have seen strong demand from customers demonstrating just how high on the agenda a headless approach is amongst eCommerce merchants.”

The journey so far

Looking back at the last 8 months, we can safely say it’s been quite the ride. A few highlights: we’ve built and launched the product, onboarded more than 30 major eCommerce brands and doubled our team to 30 amazing individuals. 


We started Instant Commerce because we believed things could and should be done differently. Headless commerce was and still is (we’re working on it) an expensive, hard and time-consuming technical architecture to adopt for eCommerce brands. 


We built our platform to democratize headless technology and enable any eCommerce brand to build headless storefronts and enjoy its benefits. Our launching customers have on average experienced a 70% increase in site speed, 38% higher conversion, and 20% higher average order value. In addition, overall developer productivity has increased and, as a result, we’ve seen time to market increase by 10x.


We currently have about 10 open opportunities to join us on this journey. If you're looking for your next adventure, don’t hesitate to contact us and let’s create magic together. 


To learn how Instant Commerce’s headless storefront builder can accelerate your eCommerce growth, contact us here. We’d love to show you why leading eCommerce brands across the globe work with our platform and how we can help you.


Coen, Doeke and Sam

Author / Writer
Sam Van Hees
Founder & CMO

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