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Headless Commerce Localization: What, Why and How?

Kaya Ismail • 26 July 2022

With the ability to buy products from stores in other countries, eCommerce has lowered the boundaries that previously separated customers from merchandise.

Through headless commerce, customers can also shop anywhere and on any device. By adding localization to headless commerce, eCommerce stores can ensure that those shopping experiences can feel tailored to their customers in different countries and regions — with more than just translations.

What Is eCommerce Localization?

What Is eCommerce Localization?

Ecommerce localization is the process of adapting the content and features of your eCommerce stores, such as videos, blogs, product information, and payment options to suit different languages and cultures. 

Usually, the first area merchants tend to focus on when they think of localization is translations. However, localization goes beyond simply translating content into another language. It includes tailoring the shopping experience based on different countries, regions, cultures, and demographics. 

Brands have recognized the potential of selling their products in additional markets around the globe. However, getting traction in these marketers isn’t as simple as setting up shop and letting the sales roll in. It means pricing items in local currencies - which according to Shopify, 92% of online shoppers prefer. 

Localization also means providing the right shipping options, ensuring that words and images used aren’t culturally offensive to certain demographics, and of course translating content into local languages and dialects. 

How Headless Commerce Localization Works

Headless commerce separates the customer-facing portion of an eCommerce shop from the backend. Merchants can manage all of the details to keep the store running, like inventory, handling checkout, processing orders, etc., as they normally would. However, they can create different shopping experiences on the front end for multiple countries and devices. Through headless commerce, the frontend and backend can be connected using APIs, which provides increased freedom and flexibility compared to traditional commerce solutions.

What does this mean for localization? Brands don’t need to limit themselves to providing a localized experience that only localizes the content but the entire shopping experience. 

The headless architecture allows eCommerce stores to create a composable ecosystem that integrates other tools into the tech stack to help manage localization efforts. This means software to handle payments in different currencies, shipping, and taxes in multiple countries, and specialized translation tools that make displaying products in regional languages much easier. 

Headless Commerce Localization Benefits

Adding headless commerce localization to your eCommerce strategy can pay huge dividends for your eCommerce store, especially if global growth is on your agenda. Here are some of the reasons why you need headless commerce localization. 

Reach a bigger audience

Localization helps you endear your eCommerce store to a larger audience. You can achieve a competitive advantage over other stores by appealing to more people who might not speak your native language or have the same customs. Localization allows you to provide a deep level of personalization that attracts and retains more customers than simply giving everyone the same experience. 

Expand into new regions

By localizing your eCommerce store, you can expand into new regional markets more easily. Suppose you’re accustomed to selling products to audiences in only North America or Europe. In that case, you can reach customers in markets around the globe in Latin America, Africa, Asia, and Australia, where other potential customers reside. 

Scale your team globally

Headless commerce localization also opens the door to team expansion and diversification. Executing a global eCommerce strategy requires assistance from people who speak local languages and understand cultural nuances to help ensure that your products fit new markets and also assist new customers with problems they might be having. 

Manage multiple stores from one backend

Many eCommerce merchants are used to having multiple stores to achieve localization. Headless commerce can connect all of these stores and allow you to manage them from the same backend, increasing team efficiency and saving resources. 

Ecommerce Components to Consider For Localization

Headless commerce localization allows you to build a composable ecosystem of different tools that help you expand into different markets. Here are some of the components that should be considered: 

Payments, Currencies, and Pricing

Customers want the option to see products priced in their local currencies. Software that allows you to display these prices and process payments with popular options in other countries can be beneficial.

Shipping, Fulfillment and Taxes 

Taxes, shipping costs, and how orders need to be processed can be different in various countries, so components that handle these tasks automatically for you and your customers should also be on your list of localization components. 

Content and Frontend Experiences

From translations into different languages to images, videos, and more that appeal to different audiences, you need to be able to adjust the frontend experiences accordingly. 

Implementing Your Localization Strategy With Instant Commerce

Headless commerce localization can present new opportunities through multiple stores and broader audiences. However, you need the right technology support to implement your localization strategy. 

Instant Commerce provides a frontend as a service solution that allows you to create an epic shopping experience and drive more revenue. You can create a headless webshop and increase conversions to your store using pre-built building blocks and a component-based approach. 

Several components go into localization strategy, and Instant Commerce helps you assemble them with seamless integrations. You can handle all of your eCommerce backend functionality with Shopify as well as localize all of your content with a headless CMS like Storyblok. What’s more, integrations with Lokalise make the localization process even faster so that you can increase team productivity and delight your customers across the globe. 

Considering a headless commerce localization strategy but not quite sure where to start? Take a look at these Headless Commerce Platforms to find out more. 

Author / Writer
Kaya Ismail
Content Marketer

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