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New Technical Trends In eCommerce Explained

Kaya Ismail • 04 August 2022

eCommerce is being upended with new trends and terminologies. New concepts such as MACH, Headless, composable commerce, and more are changing the current dynamics.

If you are wondering what they all mean and the impact they will have, this is the blog article for you.

eCommerce tech trends explained

eCommerce microservices

Microservices architecture is an approach to building software applications where the systems are made up of independently developed and deployed services. When microservices are applied to eCommerce, businesses can choose to develop their eCommerce webshop by picking from best-of-breed tools rather than being restricted by the options in an all-in-one suite. 

Why It Matters

Bulky platforms can no longer get the job done. With microservices, companies can easily swap out the technologies and tools they’re using so that they can be agile and adapt to market changes. Businesses can connect to other tools using APIs and then leverage microservices to scale an eCommerce store while yielding better performance.

Headless Commerce

Headless commerce is the separation of the frontend of the eCommerce store from the backend. Essentially, what customers see and interact with or the frontend, is decoupled from the backend components of your business, such as fulfillment and the checkout process.

Why It Matters

Customers demand shopping experiences that span multiple channels and devices, and businesses need to adopt headless commerce to facilitate those experiences. Headless commerce also enables a faster time to market since the tech stack and content are separated. This provides greater control over the customer experience and increased innovation by turning virtually any screen into a digital storefront. 


An application programming interface (API) is a set of functions that allows different software tools to communicate with each other. Through APIs data from one software application can be easily transmitted to another application.

Why It Matters

APIs faciliate the microservices-based approach that is crticial for many software systems today. Thanks to micrioservices, single-function applications can be combined into one system, transferring data between each application and providing eCommerce stores with the added flexibility they need today. 


Cloud-native architecture is an approach to building, running, and hosting software applications that use distributed cloud computing. Cloud-native applications are specifically designed for the cloud and built for scalability as they provide applications with the necessary flexibility they can’t easily achieve with on-premises-based software.

Why It Matters

The cloud-native approach is important because it makes the development and deployment processes much faster than other approaches and enables organizations to streamline operations costs. 


MACH is an acronym that stands for Microservices, API-first, Cloud-native, and Headless. It represents a set of technology principles that support a modern infrastructure which is particularly useful for eCommerce stores today.

Why It Matters

Nowadays, organizations are favoring a future-proof and flexible architecture that enables them to swiftly respond to market changes and select the preferred technology components to create their eCommerce ecosystem. This goes against the traditional legacy systems that were tightly coupled and stored on-premises. MACH brings eCommerce businesses into the future by changing the underlying architecture of their stores and making them more adaptable. 

Frontend as a Service

Frontend as a service is a way to build, test, and deliver engaging frontend experiences faster, better, and more cost-efficient. A frontend as a service tool like Instant Commerce handles all of the frontend design and coding needs for eCommerce stores. Like headless commerce, FEaaS tools are separated from the commerce backend, focusing exclusively on the frontend experience. Meanwhile, a commerce platform and other necessary tools can be integrated using APIs.

Why It Matters

When businesses opt for headless commerce, the entire frontend and connections to the backend and other microservices need to be built from scratch. It’s a long process that requires months of heavy-duty development work and the necessary investment. A frontend as a service vendor allows you to combine frontend elements from different sources to create the ideal experience in a matter of days.

Progressive Web Apps

A progressive web application (PWA) is built using HTML, CSS, and JavaScript and provides a native mobile app experience when a user browses from a mobile device.

Why It Matters

Instead of forcing customers to download a mobile app to receive the best experience, PWAs can be used instead of custom apps to provide a similarly engaging experience. That’s because customers can install a PWA on their home screen just as they would a native mobile app, without having to go to the app store to do it.

Composable Commerce

Composable commerce is an approach to building an eCommerce system using best-of-breed components. This way, businesses can choose the components they want for their eCommerce stack. Composable commerce goes against the traditional approach to building eCommerce systems, which relies on all-in-one solutions.

Why It Matters

With so many niche players to choose from, businesses have recognized that they would be better served composing their own eCommerce stack rather than relying on one vendor to handle everything. Composable commerce allows them to create those stacks precisely as they see fit and in a way that aligns with their business goals. 


Jamstack is a web development architecture based on three components: client-side JavaScript, reusable APIs, and prebuilt Markup. The approach was developed by Netlify and is used by numerous organizations today. Since pre-built files are served over a content delivery network (CDN) rather than from a database, Jamstack sites are lightning fast. 

Why It Matters

Site loading speed and performance are important factors for the customer experience and criteria in Google’s ranking. Building your site with Jamstack can lead to higher organic search ranking and happier customers browsing your website. 

Headless CMS

A headless CMS is a back-end-only content management system that allows you to create and store the content in the backend and deliver your content as data over an API to wherever you choose. 

Why It Matters

When you have adopted a headless architecture, you no longer need to use the CMS that comes with your eCommerce platform. Instead, you manage your content with a headless CMS and deliver it to any channel where your customers are located. 

Unlock the Latest eCommerce Trends With Instant Commerce

We’ve only scratched the surface of the trends impacting eCommerce today, and many more are expected to be on the horizon. For businesses that want to be at the forefront of the latest trends, to increase their sales and convert more visitors into buyers, then you need the right tools.

Instant Commerce is a frontend as a service solution that makes it easy to embrace trends like composable commerce, headless commerce, and Jamstack. If you want to introduce progressive web apps, localization, and more, our drag-and-drop functionality makes building a headless webshop much easier. Also, you remove developer dependencies that can slow you down. 

Ready to embrace the latest eCommerce trends? Take a look at what you can achieve with Instant Commerce in combination with Shopify: Headless commerce with Shopify: the complete guide.


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Author / Writer
Kaya Ismail
Content Marketer

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